Health & Fitness
Lip Smacking, Minty Fresh Campaign
Knoxville, TN - Dr. Nates maker of organic and healthy toothpaste and lip balm, a small company looking to increase exposure, contributed full size products into charity event gift bags.
Dr. Nates, makers of organic and healthy lip balm and toothpaste, had product in a warehouse with an expiration date and a desire to increase their customer base. A company that believes in supporting their community, they contacted me and we created a micro campaign and directed their products into the gift bags at various charitable events. The goal was to drive consumer demand for product to the Dr. Nates website and into retailers. We helped them target influential decision makers through product trial. Some of the organizations/events they donated to include the Barlett Arboretum & Gardens, Ladies of Laughter (cancer comedy night), PAWS in the Park (pet shelter outdoor festival), and 12 Million Dog March (live event in Los Angeles). The charities received a great full size product to add value to git bags which increased donor satisfaction at events. Visit www.drnates.com for more information about a generous, growing company. Charity Matchmaking creates strategic partnerships that help businesses grow while supporting their communities and causes. If you know of a great partnership, send me the info so I can include here! If you’d like to donate your business services or products to a cause that can help your business grow, contact me.
