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Community Corner

Who is silently influencing your next customer? A look at Online Reputation Management

 "Who is silently influencing your next customer? A look at Online Reputation Management and how it affects your business."


Recent consumer research indicates that Buyers complete as much as 70% of their purchase decision--prior to engaging the Seller---based on content from social media, review sites and SERP's. This silent online influence on a Buyer's decision is impacting both B2C and B2B purchases; it's happening WELL BEFORE sellers can speak for themselves. We'll take a hard look at where this "Silent 70%" lives online. More importantly, we will learn some ways for you to take back control.

Instructor Jack Serpa has a proven track record creating new revenue in social media, data analytics, market research, and video. Currently the Executive Vice President for Engage121, Jack has been a guest lecturer at New York University, Columbia University, UCLA. Jack has also presented at industry events including: Social Media Week and The MIT Enterprise Forum,

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Also presenting is Chris Dessi, the CEO of Silverback Social. Dessi is a regular social media expert contributor on CNBC, Fox Business , Fox Evening News, and Good Day New York . His first book "Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It", shot to #1 on Amazon.com's Hot New Releases in its first two weeks of publication.

 

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