Register Here: https://www.eventbrite.com/e/out-and-about-advancing-the-lgbt-community-through-commerce-tickets-940...
Corporate Marketers, Startups and Local Businesses around
the country are waking up to the power of appealing to the LGBT
Community. Reality is that by embracing 21st Century Values, businesses
are not only advancing equality, they are aligning themselves with a
highly influential community.
For this event, Steve Gormley, CEO of Equality Rewards will discuss
the economic power of the LGBT community. For example, did you know:
Find out what's happening in Stamfordwith free, real-time updates from Patch.
- $790 Billion in LGBT Spending Power (2012) -- Witeck Communications
- 71 % LGBT adults said they are likely to remain to a brand they believe to be very friendly, supportive -- Harris Interactive
- 47% LGBT adults are more likely to consider a brand that has tailored an ad to them -- Harris Interactive
- Gay men have a 16% higher discretionary income than their straight counter parts -- Experion/ Simmons 2012 LGBT Report
- 57% have college degree -- Harris Interactive
- 91% of gay men have a smart phone (vs 63% national average) CMI 2012 LGBT Community Survey
- 3 in 5 gay couples meet online -- eMarketer
- One in Three Americans live in a state that allows same sex marriage
- 55% of Americans support Marriage Equality
The
value to businesses willing to embrace 21st century values goes far
beyond the bottom line to loyalty and relevence. Please join us for
what is sure to be an exciting and eye-opening discussion.
Steve Gormley, President Sales & Business Development, Equality Rewards
Steve
Gormley has nearly twenty years experience developing, branding,
marketing, launching, managing and operating businesses in the US and
international markets. He has lived and worked in Asia, Europe, South
America and Australia and is fluent in Mandarin Chinese, German, French,
Portuguese and Spanish.
Find out what's happening in Stamfordwith free, real-time updates from Patch.
Steve
got his start in media in television production in the early 90s. After
developing content and producing for MTV, Paramount Pictures, Tribune
and others, Steve leveraged his expertise in content into the on-line
sector for a new media private equity fund in the late 90’s and early
part of the new century. Steve helped develop, launch, manage and sell a
number of new media properties and eventually founded a branded
entertainment company in China. Steve has also served as managing
director for a California based media private equity fund. He deployed
C-Level Management Services specializing in startups and turn-around
projects. Steve has worked across a variety of industrial sectors
including technology, media, financial services and advertising.
