Community Corner
From Idea to Opportunity
One of the biggest challenges in business is knowing the difference between a great idea and a true opportunity. In this 90-minute session, Students learn how to create and build startups based on opportunities.
Instructor: Bruce Kasanoff is a highly entrepreneurial communicator, social media pro and marketer. He has over 70,000 followers on LinkedIn, where he writes about innovation and careers. On Slideshare, his presentations have many times been the most popular presentation of the week. He calls himself an Opportunity Shaper, which means he helps entrepreneurs refine their ideas... making them clear, effective and repeatable. Bruce is co-author (with Michael Hinshaw) of Smart Customers, Stupid Companies; the book shows how entrepreneurs can profit from disruptive innovation by dramatically improving the customer experience.
