Community Corner
Executive Deep Dive into Inbound Marketing
Strategies, resources and a roadmap to help you grow your business through ROI-focused content marketing.
Marketing has changed forever. For today's B2B sales and complex consumer purchases, 60-70 percent of a buyer's decision-making occurs before they ever ask to be contacted. The bulk of this process occurs online, initiated via search — a phenomenon now dominated by Google's Hummingbird algorithm.
Questions this seminar will answer:
What is Inbound Marketing and how and why does it work?
What's new and different from what we've done beforre?
What does an Inbound Marketing campaign look like?
Find out what's happening in Stamfordwith free, real-time updates from Patch.
What are the success factors for Inbound Marketing?
How can I assess if Inbound Marketing is right for my company?
Find out what's happening in Stamfordwith free, real-time updates from Patch.
What are the resources required to succeed?
How can I justify this program to my CEO or CFO?
Who should attend?
Marketing directors, CMOs
Business owners and CxOs seeking more effective and accountable marketing strategies
Field marketers with lead generation responsibility
Sales leaders who influence marketing
Please join us on April 23rd at 6 PM at the Stamford Innovation Center, where we will introduce the roadmap for Inbound Marketing success along with strategies and resources that effective leaders can use to build a scalable Inbound Marketing organization.
Presenters
Fee: $25.00-$40.00
