If you are trying to grow a business but don't have marketing experience or a marketing staff, you probably feel as uncomfortable around marketing topics as I do when I have to code HTML (and don't get me started on Joomla!).
But successful marketing is almost always based on a logical sequence of efforts based on a series of foundational elements. And that is the emphasis of a multi-part series that our friends David Furth and David Levy of Leap The Pond have created. The topic: Marketing for Non-Marketing Executives. The first session is on Position and Positioning. Here's what they will cover:
What are the key building blocks of a solid marketing program?
What is positioning and why it is important?
How to build your own positioning statement.