Adds mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to hyperlocal content targeting platform
Local Yokel Media, the web’s first nationwide hyperlocal ad platform, has expanded its advertising targeting capabilities to include mobile, behavioral and demographic profiling, social, geo-targeting and retargeting. The addition of these targeting capabilities to its core aggregation of local and hyperlocal websites uniquely positions Local Yokel Media as a single-source platform for reaching local customers, nationwide.
“We have seen repeated proof that the geo-contextual relevance offered by trusted community content drives significantly improved ad performance compared to other forms of hyperlocal targeting, ,” says Local Yokel Media CEO, Dick O’Hare. “We recognize that advertisers often use more than one targeting strategy to penetrate local markets so now offer any and all of these strategies in a single platform, bringing efficiency, scale and performance to local and hyperlocal marketing efforts.”
Since launching in 2011, Local Yokel Media has worked with advertisers ranging from local politicians to national retailers, helping them reach into tightly-defined target geographies through the hyperlocal content community audiences know and trust. The resulting combination of contextual relevance and the customer’s proximity to the business location leads to dramatic increases in ad performance with many campaigns achieving results that are orders of magnitude greater than more traditional forms of geo-targeting.
“Local Yokel Media streamlines the research, planning and buying for our hyperlocal campaigns,” says Shana Malik, VP of Integrated Media at Griffin York & Krause. “We appreciate the transparency and control they provide over site placements and optimization, which has helped us achieve strong performance for our clients.”
Local Yokel Media (http://www.localyokelmedia.com) helps digital marketers reach local customers, nationwide, through hyperlocal content. Their unique ad platform aggregates thousands of hyperlocal websites and blogs, organizes them by zip code and empowers marketers to efficiently reach into tightly-defined local markets through content that their customers know and trust. Complemented by additional targeting capabilities, including mobile, social and demographic/behavioral profile targeting and retargeting, Local Yokel Media delivers quality hyperlocal reach with transparency and turn-key efficiency, at scale.
The Stamford, CT-based company is backed by funding from Connecticut Innovations, The (CT) Department of Economic and Community Development, Gold Ridge Asset Management and seasoned industry veterans such as Dave Morgan, founder and CEO of Simulmedia, TACODA and Real Media, Joe Apprendi, CEO and founder of Collective Media and Joe Zawadzki, CEO and founder of Media Math.