High Ridge Brands Acquires 'Coast' Line of Personal Cleansing Products

If you follow the Stamford business scene, you might find this a real "eye opener"...

Proving once again that established brand names can hold tremendous value for companies seeking to grow through acquisition, -based High Ridge Brands, a Brynwood VI portfolio company, has reportedly acquired the global rights to the "Coast" brand of personal cleansing products from The Dial Corporation, a subsidiary of the Henkel group.

"We are excited to make another acquisition in the personal care space and to add to our very successful High Ridge Brands business," said Dario Margve, managing partner of Brynwood VI and chairman of High Ridge Brands, in a company press release. "In just over a year, we have created a leading personal care company with well-known consumer brands including Zest, Alberto VO5, Rave and now Coast. We will continue to manage our investment by growing all of these brands through renewed marketing and product innovation."

Brynwood VI also announced that portfolio company Golden Sun Inc. (dba Newhall Laboratories) has acquired the rights to the L.A. Looks, Dep Sport, Zero Frizz and Thicker Fuller Hair lines of hair care products from Henkel. What's more it acquired the Soft & Dri female deodorant brand and the Pure & Natural liquid hand soap and body wash brand from Henkel as well, according to the release.

High Ridge Brands was formed by Brynwood VI in January 2011 to purchase the North American Zest personal cleansing brand from the The Procter & Gamble Company and to serve as a platform for further acquisitions in the personal care consumer segment, the release states.